Sawada Coffee is an independent coffee shop in Chicago. Opened in 2015, it is now hailed as one of the "Best Coffee Shops in Chicago" in Food & Wine, and one of the "10 Cool Indie Coffee Shops from Coast to Coast" in Paste Magazine.The owner Hiroshi Sawada is an internationally acclaimed barista. After winning the Latte Art World Championship, he dared to open an independent coffee shop in the center of Tokyo, in the middle of a number of major chain shops and traditional tearooms. In this book, he discloses all the keys and secrets on how to make a popular coffee shop and how to pull in customers even if surrounded by competitors. He touches every aspect of shop management from the concept-making, shop design, menu, branding to HR development.